Monday, May 24, 2010

Seen enough or too much?

"I've seen enough to know I've seen too much," so said the baseball announcer in
the movie A League of their Own. Perhaps. When exactly does one realize that they have seen enough?

Apparently that time is now for Reality TV. This according to blog entry at today that reported only 2 of the 36 shows in the works are for the fall season are of that genre. "
There must be reality show burn-out among viewers and advertisers," writes West Coast Editor Wayne Friedman.

Gee. Ya think?

Friedman goes on to state that advertisers want better story telling, and I can't help but wonder why. Could it be that shows that are essentially produced for their voyeuristic qualities attract the most passive of audiences?

Maybe we have turned a corner!

Maybe, we as a society are ready to re-engage! Imagine it. No longer will we sit back at home watching other peoples lives while forsaking our own. We will actually be out there doing those things, making things happen, initiating dialogue, interacting with each other on a regular basis. Forget tanorexic over-privileged bimbo wannabees who despite everything they have are increasingly dissatisfied with life. Forget exaggerated opportunities used to induce contestants to seek their 15 minutes of fame by showcasing both real and perceived talents. Reality is not on TV, it's what you do every day! This is life baby and you are going to be part of it! Your ideas matter! Your participation makes a difference! You can change the...

(from the article)

"The key for many TV advertisers hasn't changed: They still value a new reality show at a discount to a scripted show. And with a suddenly strong TV advertising market, networks seemingly made the easy call: go for the bigger ad money."


Well, maybe that means there will at least be something worthwhile to watch?


I've taken a great interest in how the market has changed in the past year. I noticed for instance, how quickly advertisers picked up on the new national mood. The message went from gross indulgence to value for your money in less time than it took for my cell phone to be outdated. And although I joke, action and innovation continue to be the sentiment du jour. Suddenly, major companies like American Express, Pepsi and even Absolute Vodka are introducing campaigns that focus on people's ability to make things happen.

So, maybe it is a good sign that Reality TV is out and creativity is back in, and not for the reason you might think. It could be that Ad Men know something we don't: that it really is much more fun to be a part of the game than to stand on the sidelines and cheer. Then again, they are counting on their message reaching me as I sit on my ass.

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